BetEx is a B2B platform at the intersection of finance and gaming offering an interconnected, interoperable ecosystem for standardized Exchange Tradeable Bets (ETBs) placed at the state level and traded on a national closed loop network.
ETBs are a form of prediction market with binary (Yes/No) contracts settling at a value between $0 and $1.
BetEx licenses its technology to sportsbooks to preserve the integrity of the state-regulated sports betting industry in the face of emerging federal prediction market encroachments by platforms such as Kalshi.
BetEx merges traditional sports betting with the sophistication of stock market style trading by enabling bettors to place wagers with state licensed sportsbooks and trading them on a multi-jurisdictional exchange.
BetEx is not a peer-to-peer betting exchange, it manages the matching engine layer of a multi-jurisdictional exchange for already placed standardized Exchange Tradeable Bets (ETBs) offered by licensed operator integrating their wallets to the BetEx platform.
BetEx allows sportsbooks to offer loyalty points to thier players for each ETB placed and traded.
BetEx empowers operators to offer standardized betting props and allows bettors to sell their already ETBs at competitive prices.
BetEx platform generates additional revenues for operators and the states beyond the traditional sports betting offerings.
For more info and test the app contact Bruce Merati at: bmerati@BetEx.us.
What we license is:
- A multi-jurisdictional sports betting exchange for state licensed operators to offer ETBs.
- A white label B2B platform for casinos and sportsbooks to offer Exchange-Tradeable Bets (ETBs) to their registered users.
- A seamless, multi-operator auctioned market for bettors to trade their already bets with licensed sportsbooks.
- The ability for bettors to place ETBs with a state licensed sportsbook and trade them on an auctioned market exchange.
- A robust trading matching engine.
- AI trading for Bookmakers and Market Makers.
BetEx also introduces composite bets, which combines multiple events and unlike Parlays do not require the bettor to win every event to win the bet.
Similar to a stock exchange, BetEx ecosystem operates a matching engine to process the buy and sell orders, while casino operators manage customer funds, bets, and trade orders.
Users leverage their sports knowledge and can become a bet trader!
BetEx proudly sponsors NASBOE — the Network Association of Sports Betting Operators Exchange — a collaborative alliance of licensed sportsbooks working together to shape the future of regulated betting. Learn more and apply to become a founding member of NASBOE:
NASBOE
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Exchange Tradeable Bets
BetEx is modernizing the sportsbook industry with a new ecosystem for issuing and trading Exchange-Tradeable Bets (ETBs), including futures and composite bets. This innovation generates additional revenue for operators and brings wagering closer to Wall Street style trading.
Secondary Market for Bets
BetEx ecosystem facilitates the buy and sell orders while casino-operators handle cash and customer orders. The trading on the secondary market is managed by the system's matching engine. What gets traded is an already placed bet with a state licensed operator.
A New Era of Sports Betting
BetEx allows sports bets to be traded on a national exchange at competitive prices. BetEx enables sportsbooks to offer exchange-tradeable bets (ETBs), a standardized process, providing bettors with greater flexibility and market-driven odds.
Composite Bets
BetEx is also introducing Composite Bets which cover multiple events across a period such as an entire season. The wisdom of the crowd trading on BetEx helps establish market prices as results of each event fluctuates from the expected outcome.
Creating a New Asset Class
BetEx is introducing ETBs to create a new asset class for bettors and investors to trade. Bookmakers and Market Makers can use this new asset class to minimize their risks on the outcome of a game.
AI Trading
BetEx is introducing AI Trading to empower Bookmakers and Market Makers to leverage advanced AI Trading algorithms to minimize risks and optimize their trading strategies. By using AI to analyze market trends, pricing fluctuations, and betting patterns in real-time, Bookmakers can manage their exposure more effectively, while Market Makers can enhance liquidity and maintain balanced books. This intelligent approach to risk management allows them to maximize profitability while offering more competitive odds and improved market efficiency.
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BetEx Vs. Kalshi
BetEx’s model stands in stark contrast to Kalshi’s, which operates a peer-to-peer sports wagering exchangeusing market makers as book makers, a structure that violates state laws and Indian Gaming Regulatory Act. Many states and Attorney Generals are pursuing legal action against Kalshi for offering sports event contracts.
In 2020, Kalshi secured CFTC approval to facilitate the trading of event-based futures, excluding politics and sports. However, Kalshi struggled with low volumes trading traditional commodity and event-based markets. In 2024, the company expanded into political betting, and in January 2025, it controversially introduced sports betting markets—a move that directly conflicts with the Supreme Court’s 2018 ruling overturning PASPA.. This development is facing significant legal challenges from states that generate billions in tax revenue from sports wagering.
An Innovative Exchange
BetEx has developed an innovative exchange that enables licensed sportsbooks to offer Exchange Tradeable Bets (ETBs) to their customers while ensuring full compliance with state and federal laws. As a B2B provider, the platform creates Initial Prop Offerings (IPOs), allowing sportsbooks to offer these IPOs directly to their customers, have the option to adjust their initial pricings, and participate in the exchange to minimize their risks. Any individual with an account at a participating sportsbook can engage in the exchange, buying and selling issued ETBs through their operator using BetEx’s platform.
In 2025, over $150 billion was wagered across about forty states. BetEx believes if bettors are given the ability to sell their bets in an electronic auction-style market—similar to a stock exchange—wagering transaction volumes could increase as much as five folds compared to the current market structure, where bets are treated as restricted binary assets with no liquidity.
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Articles
Date: Aug 1, 2025
Summary: Discusses that law makers always regarded the financial industry and the gambling industry to be so different that they saw no reason to say mind the gap between the two, however with new technologies the gap is now narrowing and needs to be addressed.
Date: July 1, 2025
Summary: Discusses why prediction markets are overhyped and oversold as sports betting products.
Date: May 23, 2025
Summary: Discusses it is time for licensed sportsbooks to create their own sportsbetting exchange with bets placed at the state level and traded on a multi-jurisdictional exchange.
Date: April 18, 2025
Summary: Discusses why CFTC is not set up to oversee sports betting.
Date: Feb 14, 2025
Summary: Discusses that the prediction markets is a general word, what matters is the subject matter. If the subject matter is the outcome of a sporting event then it is sportsbetting which is well defined by state and federal laws.
Date: Jan 22, 2025
Summary: Discusses the importance of sportsbooks and prediction markets to focus on their own core businesses to comply with regulations and protect the consumer.
Date: Jul 9, 2024
Summary: Since sportsbooks are not making money on their core business, they are getting into iCasino business.
Date: Jan 16, 2024
Summary: Discusses how smaller sportsbooks are teaming up with the Valve project to remain competitive and thrive in the sports betting industry.
Date: Nov 9, 2023
Summary: Explores how AI and blockchain technology can be leveraged to enhance responsible gaming efforts and protect players.
Date: Oct 2, 2023
Summary: An article on the importance of safeguarding sensitive player data using encryption and blockchain solutions.
Date: Aug 15, 2023
Summary: Highlights the industry’s response to technological concerns raised by U.S. Rep. Dina Titus regarding gaming operations.
Date: Jan 25, 2023
Summary: Discusses why simplicity in sports betting products is key to player engagement and operator success.
Date: Jun 27, 2022
Summary: A reflective piece on the evolving reality of the sports betting industry after initial excitement wanes.
Date: Feb 23, 2022
Summary: Examines the fine line between customer acquisition tactics and unethical practices in the sports betting market.
Date: Feb 16, 2021
Summary: A deep dive into the risk management strategies sportsbooks use to mitigate potential losses.
Date: May 12, 2019
Summary: A discussion on the potential dangers lurking in the rapidly evolving world of sports betting.
Date: Mar 3, 2019
Summary: Analyzes the growing conflict between sharps (professional bettors) and sportsbooks in today’s competitive market.
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